Chartered Institute of Marketing, UK

CIM (The Chartered Institute of Marketing), is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation. We currently have over 12,500 studying members, in 118 countries and 18,000+ assessments are taken by our students every year. We believe marketing is a critical factor in driving long term organisational performance and our mission is to create marketing advantage for the benefit of professionals, business and society. To help achieve our mission, we have a global network of Accredited Study Centres (ASCs) who deliver our qualifications and ensure a high standard of education in marketing.

Qualification

Our range of professional qualifications, along with our many membership benefits, are designed to support you throughout your career, develop your capabilities, expand your communities and stay informed. Our qualifications are based on our unique Professional Marketing Competencies, devised with industry partners to help you meet the ever-increasing demands expected of marketers at every stage of your career.

Brief History of CIM

Founded in 1911, the Chartered Institute of Marketing (CIM) is a professional marketing body. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

 

In 1952, His Royal Highness, Prince Philip, Duke of Edinburgh, became the Institute’s Patron, taking over from King George VI who was appointed in 1937 as CIM’s first Royal Patron. In 2019, His Royal Highness, The Prince of Wales, agreed to become the new Patron of CIM. The first Code of Practice was introduced in 1973, and in 1989, the Institute was awarded a Royal Charter.

CIM offers training courses, and professional qualifications, from foundation to postgraduate or master’s degree level (EQF Level 7). In 1992, the European Union declared CIM’s flagship qualification as the “preferred professional marketing qualification through member states”.

Professional Marketing Competencies

CIM’s Professional Marketing Competencies are a framework of marketing standards, which provide a guide to the skills and behaviours that are expected of professional marketers at varying levels of proficiency.

 

Developed from extensive research with employers and employees in both marketing and broader business functions, the competencies are unique to CIM. Each qualification module has been designed based on the competencies. They offer the professional marketer the reassurance that the skills and knowledge they will develop when studying a CIM qualification are closely matched to those required in the market.

CIM Qualifications Road Map

 

At CIM, we offer a pathway for your professional marketing development, wherever you work in the world. Our qualifications are developed with employer needs in mind, to provide you with the strategic and tactical skills needed to meet the increasing demands of the marketing industry.

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